Canadian businessman, author, and public speaker Brian Wong is well-known in the tech sector. His co-founding of Kiip, a mobile advertising platform that honours users for their accomplishments inside of apps, has earned him widespread recognition. His influence and contributions, though, go far beyond his work with Kiip.
Young Children and Education
In 1991, Brian Wong was created in Vancouver, British Columbia. He was entrepreneurial and showed interest in technology from a young age, starting his first company at the age of 14 selling candy online. Wong studied marketing and commerce at the University of British Columbia.
Wong relocated to San Francisco after earning his degree in order to work at the social news website Digg. Wong first started putting the idea for Kiip together while he was working at Digg. He was aware that conventional mobile advertising was frequently invasive and ineffective, and he thought there was a chance to develop a new model that would be more rewarding and engaging for users.
Brian Wong co-founded Kiip in 2010 along with his coworkers Courtney Guertin and Amadeus Demarzi. The platform allowed marketers to give incentives to users who achieved in-app goals like levelling up in games or logging a certain amount of miles in fitness apps. Rewards included free samples, product discounts, and other things.
Kiip became an overnight success, and the business raised over $32 million from financiers including Hummer Winblad, Relay Ventures, and True Ventures. By 2013, Kiip had agreements with more than 700 mobile applications and was dispensing over 500 million rewards each month.
Wong is a skilled author and public speaker in addition to his work with Kiip. TEDx, the World Economic Forum, and the Cannes Lions International Festival of Creativity are just a few of the gatherings where he has spoken. Additionally, he has written a book called “The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success” that offers helpful guidance to business owners and professionals.
Additionally, Wong is a devoted philanthropist. The Kiip Foundation, which he established, provides funding to organisations that promote wellness, health, and education. In addition to launching its own initiatives, like the Kiip Build a Better Future campaign, the foundation has supported groups like DonorsChoose and the American Red Cross.
Brian Wong is an exceptional person who has accomplished a lot at a young age. The tech industry has greatly benefited from his creative thinking and entrepreneurial spirit, and others are inspired by his dedication to philanthropy. You can learn a lot from Wong’s example whether you are interested in his work with Kiip, his public speaking engagements, or his writing.